
Future of Fitness in Europe: 2024 Trends and Insights
2025 Europe Fitness Trends
The European fitness industry is undergoing a transformative shift in 2025. With a projected market value of €14.33 billion, the sector is embracing digital innovation, personalization through AI, and sustainable, hybrid fitness solutions. This report highlights the key trends reshaping gyms, studios, and member expectations—offering actionable insights for fitness professionals to stay ahead of the curve.
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Top Europe Fitness Trends
- Digital Fitness Boom: Streaming and connected equipment are mainstream.
- AI-Powered Personalization: Smart coaching is increasing engagement and performance.
- Hybrid Fitness Models: Omnichannel experiences are now essential.
- Wearable Tech: The #1 fitness trend, driving data-based training.
- Active Aging: The 50+ market is the fastest-growing demographic.
- Strength Training Dominates: Surpasses cardio as the top goal.
- Sustainability Matters: Eco-friendly gyms gain a competitive edge.
- Community-Driven Fitness: Tribal experiences boost retention by 75%.
- Boutique Studio Growth: Growing 2X faster than big-box gyms.
- Evolving Gym Design: Multi-functional, hybrid-ready spaces in demand.
Let Core Health & Fitness help you build the perfect fitness space.
Check Out This Preview: 2025 Europe Fitness Trends
Act Now—Or Fall Behind
The fitness landscape in Europe is shifting faster than ever. Fitness venues that embrace these 2025 trends will not only meet member expectations, but lead the market. Those that don’t risk becoming obsolete. Get ready for digital transformation, AI-driven personalization, sustainability, and hybrid experiences.
Get Ahead With Core Health & Fitness
Core is empowering fitness facilities to benefit from the next generation of European fitness with innovative equipment, digital solutions, and expert support.
- Increase revenue with hybrid and boutique models.
- Cut costs using energy-efficient, low-maintenance equipment.
- Boost retention through personalized and community-driven experiences.
- Future-proof your facility with flexible, tech-ready designs.
Don't wait to adapt. Stay competitive. Stay connected. Stay ahead.
👉 Download the 2025 Europe Fitness Trends Report Now and future-proof your facility.
CORE HEALTH & FITNESS PRODUCTS

INCREASE ENGAGEMENT
8 & 10 Series Consoles
The Next Generation 8 & 10 Series consoles enhance cardio workouts with easy connectivity, intuitive navigation, and increased engagement. The touchscreen offers guided workouts and streaming, while the LED console provides a simple, performance-focused interface. Over-the-air updates ensure equipment stays current with new features.

HIGH PERFORMANCE TRAINING
StairMaster 10G Cardio
The StairMaster® 10G elevates stair-climbing with OverDrive Training Mode, simulating loaded climbs for an intense workout. Designed for gyms, it offers the widest, deepest steps, lowest step-up height, ergonomic handrails, and a smooth, quiet drive—a must-have for any facility.

ON-DEMAND & LIVE STREAMING CONTENT
Wexer Virtual
Wexer Virtual empowers gyms with on-demand classes, live streaming, and seamless integration, creating engaging hybrid experiences without added overhead. Ideal for tech-savvy members, it transforms facilities into 24/7 digital fitness hubs, enhancing engagement and brand appeal.